Hailey took advantage of this advantage, and unexpectedly lowered the return rate to less than 5 percent!
This time, her ability to sell goods was recognized by those brands.
Although the number of fans of Hailey is not as high as those of top streamers Hailey's fan conversion rate is high and the order transaction rate is also high Which makes the brand also increase her commission ratio.
Now live streaming is very detrimental. Take the 5 towels that Hailey brought yesterday as an example.
The production cost in the southern factory is about 15.
Due to the huge order volume, they sent the cost of logistics is about 2 or 3 and the cost of storage and packing is added up, and the total cost is only 20 but the live broadcast sells 5 items for 99, and the gJones profit rate is extremely high.
However, brands also have their own weaknesses. What they are most afraid of is the high return rate.
In order to protect the interests of consumers, the platform gives consumers the right to return the product within 7 days without any reason.
Every time an order is sent out, the labor and logistics cost will cost 5.
If the product is returned by the customer in the end, the order is worth 1 cent If they didn't make a profit They lost 5. And also, generally speaking, when these kinds of goods are returned They have been opened by consumers, and the packaging is damaged.
If they want to sell it again, they have to manually unpack and repack it. The cost of going back and 4th is quite a lot.
Therefore, once the return rate remains high, even if it seems that the profit margin is high The real profit margin of the brand side is not much higher.
However, Hailey's case is different.
In her live broadcast room, the return rate is surprisingly low.
Even the broken garbage bags that leak when 1/2 filled, almost no one will return them.
and Hailey herself is also very shrewd.
She knows very well that if she sells skin care products that cost thousands of per customer Although the commission is higher and she can earn more If the consumer finds that something is not good, There is absolutely no such mentality of "just showing love" and they will definitely choose to return the product at the 1st chance.
Therefore, she has her own business book, the 1st 1 is
The maximum unit price per customer for live broadcast delivery is only 9nine and must not exceed 1 hundred. Only in this way can the return rate be minimized.
Because she knows that the love of consumers has an upper limit!
Nineteen-nine to buy a bunch of garbage bags, 29 to buy a bunch of plastic wraps made of disposable shower caps 9nine to buy 5 towels that she doesn't know if they are pure cotton Even if the quality is not good, at least they can use it.
Although the garbage bags are of poor quality, they can be decorated less;
Although she doesn't know if the plastic wrap will dry or not, it can also play a little role in covering leftovers;
even if the towel can't be used to wash the face, it can always be used as a rag.
Anyway, the price of these things is not high, and consumers just think of it as a way to show their love when they buy something from her.
After all, seeing someone sending out water drops and being really touched They have to donate 100 and 80, not to mention that they can get goods, killing 2 birds with 1 stone.
And also, it is very troublesome to return this kind of thing.
You have to submit a return application for review, place an order to pick it up Pack it up and wait for it to come to your door, and finally pay for the courier fee.
The courier fee itself is not transparent. huge customers only need a little more than 2 and they can send it anywhere in the country. Individual express delivery costs at least ten.
Therefore, for consumers, rather than spending a lot of trouble, it may be more cost-effective to keep things.
Because Hailey has maintained a very low return rate, she also uses this to ask the brand to increase her commission.
For example, yesterday's towels were delivered by someone else, and the commission for a transaction was 20 but because Hailey sold goods and people will rarely return them Her commission was as high as 30 percent, which was 30 per order.
The brand side is also willing to give her a higher commission.
After all, the profit margin brought by Hailey is much higher than that of ordinary streamers.
and Hailey sold 1.1 million yesterday.
According to the return rate of 5 percent, her commission before tax was as high as 310 thousand.
but yesterday was not the peak of Hailey's live broadcast.
The time for Chris and the others to return was Saturday noon in New York time, that is, Sunday morning in Springs time.
After more than 10 hours of flying, when Chris and the others landed, it was Sunday night in Springs time.
The peak of live streaming is on Friday night, all day on Saturday and during the day on Sunday. On Sunday night, the traffic drops a lot.
Just 2 days ago, on Friday night, Hailey's live studio sold more than 2 million.
On Saturday, she broadcast 2 shows in the afternoon and evening and sold a total of 3 million. 1 and a 1/2 million more, on Sunday night, that is, last night, it was sold for 1.1 million.
In other words, Hailey's live broadcast sales reached 8 million in 1 weekend and the pre-tax commission was basically equal to this Mercedes-Benz Big G.
Hailey dared to order a Rolls-Royce CulMaryn just because she was making money so fast.
To be continued....
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